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Groove Subaru is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for providing exemplary customer service using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Groove Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
View Our Love Promise PledgeDid Groove Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Groove Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Groove Subaru dedicated locally to the Love Promise?
As a family owned and community committed retailer, our goal is to find a way to satisfy each and every customer by having energized and engaged employees who love Colorado and are transparent, positive, and empowered to say Yes. We love to say, "Yes" to those in need, whether it's education, environment, pets, or caring for those less fortunate. We say YES!
Humane Colorado | Furry Scurry
Folds of Honor | Susan G Komen
Little Raven Elementary | Educational Grants
Arbor Day Foundation
Food Bank of the Rockies
Groove Subaru "Shares the Love" with Susan G. Komen Colorado - Corrina S
In December 2025, a new partnership sparked something meaningful in Colorado. Susan G. Komen Colorado joined forces with Groove Subaru for the first time as part of the Share the Love campaignand what began as a simple collaboration quickly grew into a powerful community effort. It started behind the scenes, with Komen Colorado providing in-service sessions to Groove Subaru's teamequipping staff with knowledge about breast cancer, the mission, and the real impact of their work. That connection carried onto the showroom floor, where Komen materials and displays invited customers into the story, turning everyday transactions into opportunities to give back. But it didn't stop there. Groove Subaru's leadership and employees showed upliterally. They laced up their shoes and stood with survivors and supporters at the MORE THAN PINK Walk in October, building a relationship with the community long before December arrived. By the end of the campaign, that shared commitment translated into something tangible: $26,000 raised to support critical breast cancer research and provide essential services for people across Colorado. More than a first-time partnership, it was the beginning of something biggera reminder that when mission and community align, the impact goes far beyond a single campaign.
Making a Difference - Toni A
Weather you are a customer, a friend, or a partner Groove Subaru treats you like family. They are always happy to see you, appreciate your presence and treat you like you matter. Groove Subaru is constantly seeking feedback on ways to help and be a strong contributor to the community. At this past weekend's event, they were present and while they brought cool cars to show off, they brought enthusiasm, great give aways, and eggs filled with gifts for the kids and the adults. Who can't use a free tank of gas these days? I want to say in all the times I have worked with Groove in any capacity, they have been honest, genuine, and always making a difference! I am proud to call Groove Subaru and partner, a sponsor, a supporter, and most of all a friend.
Amber and Emily - Maria G
Amber and Emily have been part of our program for the past two years and have become familiar, valued members of our community. As siblingsand twinsthey share a close bond and many of the same needs as they continue to grow and develop. Their mother has consistently been an active and engaged participant in the program, demonstrating care, commitment, and a strong connection to the community around her. Because Amber and Emily are twins, they tend to grow out of clothing very quickly, which can create an added financial strain for their family, especially during the colder months when warm, properly fitting outerwear is essential. The coat distribution provided meaningful relief for their mother by easing this financial burden and ensuring both girls had coats that fit and would keep them warm throughout the winter season. Amber and Emily were very thankful to receive their coats and expressed excitement and gratitude as they prepared for the colder weather. Having access to warm winter clothing not only supports their physical well-being but also provides comfort, confidence, and peace of mind for their family. This support made a tangible difference for them during the winter and highlights the importance of community-based resources in helping families feel supported and cared for.
Subaru Loves to Help - Alexa E
Groove Subaru recently donated hundreds of coats to The Family Tree House of Hope, making a meaningful impact on local families in need. Our team was actively involved in this effort as employees volunteered to help sort and distribute the coats, and shared how moving it was to walk through the House of Hope and hear the stories of the families they were supporting. The donation included brand new coats in a wide range of sizes, from 4T to XXXL, ensuring that children and adults would stay warm throughout the colder months. These coats have already made a real difference: keeping kids comfortable and protected as they head to school each day, and helping parents stay warm and ready for work. We are proud to support our community in this way and grateful for the opportunity to bring warmth and comfort to families who need it most.
Warmth During a Cold Front - Elisa T
Family Tree's House of Hope received coats from Subaru on a Friday before a cold front hit the Denver Area. One mom said, "There are so many! What a blessing!" She helped her children select coats that fit them well so they could stay warm on their way to school that week.
Groove Subaru Loves Little Raven Elementary School - Alexa E
On Monday, August 18, 2025, a meaningful moment unfolded at Little Raven Elementary. Groove Subaru arrived with not just boxes but with hope, support, and boundless possibility, a powerful testament to their ongoing partnership with AdoptAClassroom.org. Groove Subaru came stocked with carefully curated school supply kits; pencils, paper, markers, whiteboards, crayons, and more. At Little Raven Elementary, staff gathered in the hallway, their faces shining with heartfelt gratitude. Nearby, students hovered with bright and eager smiles. This moment mirrored celebration and compassion. When Groove Subaru handed over the kits that August day, they didnt just deliver materials, they delivered doors to discovery, boosts in confidence, and access to equitable learning.
Driven by Care: Subaru Joins LLS to Support Local Cancer Patients - Lauren S
Through the Subaru Loves to Care initiative, Groove Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and RMCC Skyridge to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets, thoughtful care kits, and handwritten messages of hope. On 6/16/25, Groove Subaru generously visited the hospital to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciatedpatients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLSs mission to improve the quality of life for patients and their families. We are truly grateful for Subarus compassion, generosity, and commitment to making a meaningful difference. This year, Groove Subaru has also opted to support the LLS Urgent Needs Program, which will provide 5 blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Supporting Front Range Community College Automotive Technology Students - Jason H
On behalf of the Automotive Technology Department at Front Range Community College, we would like to extend our deepest thanks to Groove Subaru for your generous donation of a new complete Subaru engine. Your contribution is more than just a piece of equipmentits an invaluable educational tool that will provide our students with hands-on experience working on modern engine technology. This real-world training is essential to preparing our students for successful careers in the automotive industry. With the complexity of todays vehicles, access to high-quality components like the Subaru engine gives our students a distinct advantage in developing their diagnostic and technical skills. Our program is dedicated to providing the most current and relevant education possible, and your support directly enhances our ability to do that. Thanks to your generosity, students will be better equipped to enter the workforce with confidence and competence. We greatly appreciate your support of our students and our mission. Your investment in their future makes a meaningful difference, and we are truly grateful.
Keeping People Warm - Elisa T
We are so grateful to Groove Subaru for providing Family Tree with hundreds of new, warm coats for our clients! The Groover Subaru Team arrived at our House of Hope the day before a huge cold front swept through Denver, dropping temperatures to below freezing for days. Ranging in sizes from 4T to XXXL, we were able to provide brand new coats to families who have recently lost everything. These coats keep kids warm as they went to school and helped parents get to work ready for the day. One client said her daughter was so excited that she got to pick her own coat. The girl couldn't decide between pink or purple, but eventually selected the perfect purple coat. She was so excited her mom had to keep reminding her to take her coat off inside! Clients and staff loved that the coats came in so many colors and sizes, ensuring everyone received a coat that fit them and their personality. Thank you Groove Subaru!
Pantry Collection Drive - Elisa T
Groove Subaru collected much-needed items for our essentials pantry at Family Tree. When clients come in to Family Tree's offices or residential facilities, it is a great additional benefit to be able to provide them with hygiene essentials or pantry items. With the recent increases in grocery prices, even a stick of deodorant or bottle of shampoo can be a big relief to a family. We are grateful to Groove Subaru and our community members for supporting Family Tree and our clients with their donations of essential needs and their messages of hope and love.
Helping Vulnerable Animals Across Colorado - H S
Thanks to the generosity of Groove Subaru, Humane Colorado (previously the Dumb Friends League) was able to purchase an Ascent, meeting our need to transport pets between our Castle Rock and Denver shelters, ensuring access to specialized veterinary care between our shelter locations. The Ascent recently allowed Humane Colorado to efficiently and comfortably transport a veterinarian, RVT, two assistants, and a dog to our shelter in Alamosa where access to veterinary care is limited. Together this team completed 62 surgeries - 41 for public pets and 21 for shelter pets. Our shelter was able to adopt out 8 of those animals within 48hrs, which is a big win for our smallest shelter. Usually, the Alamosa location only has 8 pets available. But now we still have full rooms available for adoption! The impact of our work has grown thanks to the team at Groove Subaru.
