The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Groove Subaru dedicated locally to the Love Promise?

Yes - A little word that does big things. In many ways, Groove Subaru is a little company that does big things. Yes is the one word that says it all. It not only expresses our desire to meet your needs, it expresses positivity, passion and fun. You can expect ease of doing business, to hear solutions, a can-do attitude from each and every one of our Groove Subaru employees. Yes is a powerful word, and it's surprisingly simple. Groove Subaru believes in YES.

Dumb Friends League Furry Scurry

Groove's Drive for Education

Groove's Drive for Education

ALS Therapy Development Institute

Did Groove Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Groove Subaru

Subaru and Groove Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thrive Church & Groove Subaru: Making a Difference - Jori S

This year Groove Subaru partnered with Thrive Church who recently moved into their new home in Lone Tree, Colorado. Thrive Church has a robust outreach program “For A City” where the Church aims to make a significant impact outside their four walls. Subaru provided blankets that will be used in multiple outreach projects throughout the year. A few of Thrive's outreach partners include Children's Hospital, Parker Adventist Hospital, Castle Rock Adventist Hospital, Sky Ridge Hospital, String of Pearls and Denver Dream Center. The blankets will bring warmth and joy to those who need them most within our community.

Thrive Church
Thrive Church & Groove Subaru: Making a Difference

Groove Subaru Loves Helping Pets in Need - Rebecca O

Zola, a 9-year-old Chihuahua, was relinquished to the Dumb Friends League on Sept. 9, 2021. She was part of a group of seven dogs whose owner could no longer afford to care for them. Zola initially appeared nervous and uncomfortable, and after a full veterinary examination, it was determined that she was facing numerous challenges: she was fearful, overweight, missing all her teeth, and suffering from a medial luxating patella – a condition in which the patella, or kneecap, slides in and out of the groove in the pet’s knee. This condition can sometimes require further medical care during a pet’s life, including surgery. Despite these challenges, Zola had a sweet temperament, she was easy to walk, and she loved lap time and tummy rubs! With proper veterinary care and behavior support provided by the League’s skilled shelter team, this lovely senior girl found her new home on October 2, not even a month after her arrival. Her adopter recently shared that Zola is adjusting extremely well to her new home. In October 2021, an incredible 1,617 pets were adopted into new homes across the League’s three shelters in Denver, Castle Rock and Alamosa. Groove Subaru’s support of the League for Subaru Loves Pets Month truly makes a difference in the lives of pets in need – and the people who love them – in our shared community. Despite the continued COVID-19 crisis and the associated challenges that many vehicle dealerships are navigating, Groove Subaru and its team have shown steadfast support of the League’s mission and work. From featuring some of our longest-stay “Underdogs” and providing informational materials about the League on a special display inside the dealership, to inviting a League team member to visit and distribute dog toys to visitors, Groove Subaru has been a consistent friend and supporter. We were honored to align with Groove Subaru in support of Subaru Loves Pets month, and we are thankful for the dealership’s support of the adoption of 31 cats and dogs in October – including sweet Zola!

Dumb Friends League
Groove Subaru Loves Helping Pets in Need

Thank You for Continuing to Scurry with Us! - Rebecca O

The Dumb Friends League is thankful to call Groove Subaru a sponsor of our annual Furry Scurry fundraising walk, which was held virtually in 2021. Despite this change, Groove Subaru remained committed to our mission and work to end pet homelessness and animal suffering in Colorado, and we were honored to have the opportunity to partner together in support of this work! We have had the pleasure of working with creative, enthusiastic and flexible members of the Groove Subaru team who seem to truly embody the "Subaru Loves Pets" ethos in all that they do -- and it was a pleasure to bring some of our own rescue dogs to the dealership to meet the larger team in-person in celebration of the Furry Scurry this May. It is with partners like Groove Subaru that we were able to successfully place more than 17,000 pets in our last fiscal year, and that we have been able to continue caring for homeless and neglected pets -- as well as owned pets in need -- throughout the COVID-19 crisis. We love our partnership with Groove Subaru: thank you for being part of our compassionate community!

Dumb Friends League
Thank You for Continuing to Scurry with Us!

Speeding Up Research for ALS - Beth L

Through Subaru's "Share the Love" event, Groove Subaru has raised almost $200,000 for ALS research at the ALS Therapy Development Institute (ALS TDI). I have been a researcher at ALS TDI since 2007, and I am so grateful for the opportunity to work on developing new potential treatments for a disease that currently has no cure. The progress we are making can really be attributed to people sharing the love. Whether it is the family and friends of people living with ALS raising money through neighborhood fundraisers, or great organizations like Subaru who are dedicated to giving back, the drive to keep things moving ultimately comes back to the love our supporters have for our ALS community. Thank you to all who donated throughout 2020 to help us keep our research going forward in high gear!

ALS Therapy Development Institute
Speeding Up Research for ALS

Groove Subaru's Passion for Pets in Need - Rebecca O

The Dumb Friends League is proud to call Groove Subaru a partner in our mission to end pet homelessness and animal suffering in Colorado. Groove’s philanthropic support – including sponsorship of our annual Furry Scurry and a contribution in honor of pets adopted from our shelters in October – have had a meaningful impact on our work. Perhaps just as importantly, the Groove team’s passion for pets, plus a willingness to get directly involved in helping pets in need, has made a difference to the League and the animals in our care. From joining fellow Coloradans to walk for homeless pets in the Furry Scurry, to donating stuffed toys that provide valuable enrichment to the dogs in our shelters, we have seen the Groove team truly embody the spirit of “Subaru Loves Pets.” Thank you for championing pets in need in our shared community, and for joining us as a partner!

Dumb Friends League
Groove Subaru's Passion for Pets in Need

Groove Subaru, Keeping the Community Warm! - Christen M

Groove Subaru was so generous in providing Family Tree's Women and Children's Shelter, House of Hope, with blankets that can be used all year round. When folks experiencing homelessness come to our shelters, they often have very few belongings. Thanks to the donation from Groove Subaru, we can be sure they have their very own blanket when they arrive. Items like this not only make families feel safe and warm, but help them know that they are one step closer to home. Thank you Groove Subaru!

Family Tree
Groove Subaru, Keeping the Community Warm!

Helping Homeless Pets Like Rusty Find New Homes - Rebecca O

During the month of October, the Dumb Friends League was fortunate to partner with Groove Subaru for Subaru Loves Pets Month. Groove Subaru became champions of pet homelessness by donating $100 for the first 31 dogs and cats that were adopted in the month of October at the League, pets like Rusty who were given a fresh start and another chance to find a loving home. Rusty came to the Dumb Friends League on Tuesday, October 6, 2020. Rusty, at 11-years-old, had started to show aggression towards familiar people and dogs, and his family did not know what to do. Rusty’s previous owner did not have the capacity to help him and brought Rusty to the Dumb Friends League Leslie A. Malone Center where they knew Rusty would receive support from trained behavior specialists. Like all pets, Rusty was given a medical and behavioral evaluation and staff determined that his aggression was likely due to fear, and he was enrolled in the League’s Canine Courage program. This program, offered at the League, helps dogs like Rusty overcome their fear using positive reinforcement. After several days and plenty of patience, the behavior team learned that the little dog’s trigger was abrupt movements and were able to help him build confidence and get ready for adoption. Meanwhile, in Aurora, a woman named Sharon, who recently lost her senior dog, was ready for someone to fill the hole in her heart. When she saw Rusty online, she knew Rusty was the perfect fit for her family and jumped in the car and headed straight to the Leslie A. Malone Center to meet him. “I thought he was really cute,” she confessed, “and he really liked me.” After a smooth and easy adoption process, Sharon and Rusty went home on October 13. Over the next few weeks, Rusty settled into his new surroundings and to his new family. Sharon was patient and adjusted to Rusty’s needs. Eventually, his big personality shined through in the little dog. Sharon said Rusty goes back and forth between his doggie bed and kennel but loves sleeping in his dog parents’ bed at night. He enjoys car rides and has a lot of energy and spunk for a dog his age. He likes to play keep-away with his toys and loves shredding his toys to pieces. When asked how Rusty is doing today, Sharon mentioned, “It’s going really well, and we are really happy with him. Rusty’s calm most of the time, as long as people do not rush towards him.” Rusty has grown accustomed to being a part the family. He loves the grandkids and Sharon, but Rusty has become especially close to Sharon’s husband. “My husband is disabled, and Rusty has become really protective of him.” Even though Rusty favors his new dog dad, he still makes time for Sharon. “Life was pretty lonely before, since my husband sleeps most of the time, so I started talking to the dog. I am still waiting for him to talk back. He’s a really good puppy and we are really happy with him.” From the heart of the shelter to the heart of the home, Groove Subaru has helped dogs and cats find their place in the world again. We are proud to partner with Groove Subaru and beyond grateful for their support in creating precious adoption moments for homeless pets like Rusty.

Helping Homeless Pets Like Rusty Find New Homes

Groove Subaru & the 2020 Furry Scurry - Rebecca O

Groove Subaru joined the Dumb Friends League’s sponsorship community as a Bronze Sponsor of our 2020 Furry Scurry, which kicked off on May 2. The Furry Scurry has been a beloved annual Colorado tradition for many years, and this event shifted to a virtual format in 2020 for the first time due to the COVID-19 crisis in our community. Despite this unexpected shift, our community of partners and participants came together, stronger than ever, to celebrate the vital role that pets play in our lives. Groove Subaru’s unwavering enthusiasm and support, particularly as we shifted to a new event format, was incredibly meaningful for our organization. From providing sponsorship support, to sharing Subaru dog toys for event participants, to a great enthusiasm for the League’s mission and work among Groove Subaru staff, we are incredibly thankful for everything you did to make this event a success. Your support of the League and trust in our work helped us raise more than $584,000 for homeless and neglected pets in our community – with nearly 3,000 participants! Groove Subaru’s compassionate approach to pets in need, willingness to share our mission and work with your own community, and sponsorship support all helped us achieve this goal. We are honored to call Groove Subaru a Furry Scurry partner!

Dumb Friends League
Groove Subaru & the 2020 Furry Scurry

Sharing the love for ALS research! - Emily D

Through Subaru's "Share the Love" event, Groove Subaru has raised over $150,000 for ALS research at the ALS Therapy Development Institute (ALS TDI). I have been a researcher at ALS TDI since 2007, and I am so grateful for the opportunity to work on developing new potential treatments for a disease that currently has no cure. The progress we are making can really be attributed to people sharing the love. Whether it is the family and friends of people living with ALS raising money through neighborhood fundraisers, or great organizations like Subaru who are dedicated to giving back, the drive to keep things moving ultimately comes back to the love our supporters have for our ALS community. Thank you to all who donated to help us keep our research going forward in high gear, no matter how crazy of a year it is!

ALS TDI
Sharing the love for ALS research!

A Summer of Global Citizenship! - Clara B

Our Subaru Drive for Education Grant made our Explorers Summer Camp a success! Our grant supported the implementation of “Green Initiatives,” such as Rooftop Solar Panels, the implementation of Recycling Practices and our Garden Patch. Our grant allowed to purchase a compost bin - which made composting a part our day- everyday! Our grant also sponsored outside exploration (aka field trips,) guest speakers/visitors (such as Hawk Quest and Beth Epley) and activity materials (for our water wall) - which all complemented our camp activities. Our funding allowed campers to do a variety of activities such as making solar quesadillas, building solar cars, recycle art and building a water wall- which was fun way to conserve water (while still paying with water.) Our campers also spent a significant amount of time in our Garden Patch. They learned about the role composting plays in the gardening process and how important Earthworms are in the process. Yes, they played with Earthworms. Primrose School of Littleton teachers and staff wish to inspire creativity during play, foster compassion through action and encourage resourcefulness through outside-the-box thinking. For a balanced summer program, we incorporated a STEAM curriculum. STEAM skills of Science, Technology, Engineering, Art and Math were added during our camp to help build a foundation for learning. Whether getting their hands dirty in the garden, playing with earthworms or going on educational field trips, our campers became more environmentally aware one activity at a time. Through hands-on activities, discussions and playtime campers learned how their actions impact the environment. Our grant allowed our campers to learn the importance of being a global citizen with the financial support of our program.

Primrose School of LIttleton
A Summer of Global Citizenship!